Gather (The Clorox Company)
We partnered with Tumblr to create a hub for Millennials wanting to entertain with their friends. The best reason to throw a party (a gathering, if you will) is no reason at all. I researched trending themes and topics and created instructions for simple get-togethers, we utilized party planners for larger, seasonal posts, and I wrote quotes to break up the content with some extra fun and flair.
Clorox Brands: Clorox, Glad, Brita, Kingsford, Fresh Step, GreenWorks, Burt’s Bees, Hidden Valley